In a Fray to capture the ‘personal transport market’ Olacabs, which claims to be India’s largest cab network, launched its services in Ahmedabad . Olacabs entry to Gujrat comes just 12 days after its competitor TaxiForSure drove its way into capital of Gujarat and home of Indian Prime Minister Narendra Modi. Olacabs, has its presence in 10 Indian cities, plans to expand its services to Surat, Rajkot and Vadodara in the next six months in addition to starting its operations in 10 more cities by the end of 2014-15.With Olacabs,coming to Surat ,personal transportation will surely be more comfortable than ever before!
This is the 10th Indian city in which Ola has launched operations since starting out three years ago in Mumbai.Ola is a Spanish word meaning ‘Hello’.The objective of starting services in Ahmedabad, is to bring quality cabs from local operators and drivers present in different parts of the city onto one technology platform.Launching its operations in Ahmedabad on Tuesday, Anand Subramanian, director – marketing communications, Olacabs, said, “We are excited to launch our services in Ahemadabad ,which is one of the most important economic and industrial centers in the country. While the city has grown in leaps and bounds, they still lacks a personal transportation service that is easy to access and OFFERS quality and reliable travel experience to commuters.” “We want to organize the unorganized sector and bring them on a common platform by leveraging technology, thereby, making it easy for customers to access cab services as per their requirements,” Subramanian said.Cabs booked through Ola in Ahmedabad will be priced at Rs 100 for the first 4 kilometers and Rs 12 per km thereafter, for the sedan category. Customers can also book these cabs for hour based local and outstation rental services.
Ola has raised US$65 million in three rounds of funding, the latest being in June this year, so it has the fuel to speed ahead with its expansion. “We currently have over 12,000 cabs on our platform across these 10 cities and plan to double our capacity in the next one year,” says Anand Subramanian, director of marketing communications, Olacabs. Gujarat is a leading business hub of the country, and Narendra Modi’s election this year was driven by the so-called Gujarat model of growth. Gujrat will enjoy the benefits of competition between taxi aggregators. Cities like Delhi, Mumbai, and Bangalore have already seen intense competition, especially since the entry of global operator Uber. In fact, the entry of Uber has shaken up all competitors. The GPS-based hassle-free ordering of Uber also stole the thunder from Ola, which had introduced mobile app-based ordering of taxis in India. The launch of UberX, the smaller car variant of the UberBLACK, has also brought it on par in terms of price. Now the battle to sign on taxis and drivers is in full swing on these services, none of which keep their own fleets.